EXPERTS
Meet the humans behind the brand
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Cathy Francis, Founder and Co-Director
Cathy Francis is a leadership strategist, human potential advocate and experienced executive with a passion for helping people and organisations flourish through change.
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Drawing on extensive experience across talent management, leadership development, career transition and organisational transformation, Cathy has spent her career helping leaders unlock their potential, navigate complexity and create meaningful impact. Her ability to see possibility where others see limitation has earned her a reputation as a trusted advisor to executives, emerging leaders and high-performing teams alike.
Combining strategic insight with deep empathy, Cathy brings a rare ability to connect commercial outcomes with human growth. She is driven by a belief that when people gain clarity about who they are and the value they bring, extraordinary things become possible.
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Rochelle Munro, Founder and Co-Director
Rochelle Munro is an executive coach, career strategist and transformation specialist who has spent decades helping individuals and organisations navigate pivotal moments of growth, transition and reinvention.
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With expertise spanning leadership development, career transition, talent acquisition, executive coaching and personal brand strategy, Rochelle is known for her ability to uncover potential, articulate value and create momentum where it matters most. Her career has traversed corporate, government and consulting environments, providing a unique perspective on leadership, the impact of influence and organisational change.
A natural catalyst for growth, Rochelle empowers people to step into their next chapter with confidence, purpose and a clear sense of direction.
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Tess Everingham, Lead Facilitator and Coach
Tess Everingham is one of Australia's most respected career coaches, leadership facilitators and transition specialists.
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A Professional Certified Coach (PCC) with the International Coaching Federation, Tess has worked with senior executives, leaders and teams from some of Australia's most recognised organisations, including Westpac, Uber, Optus, Commonwealth Bank, Qantas, KPMG and the CSIRO. Her expertise spans career transition, professional reinvention, leadership development and personal transformation.
Known for her warmth, wisdom and ability to inspire action, Tess helps people move beyond uncertainty to uncover new possibilities. Her approach helps people gain confidence, embrace new possibilities and move forward with purpose and conviction.
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Claire Stewart, Personal Brand & Career Strategy Expert
Claire Stewart is an executive coach, personal brand strategist and leadership advisor who helps leaders define their value, strengthen their influence and navigate career transitions with confidence.
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Drawing on more than 25 years of experience across corporate, government, legal, financial services and not-for-profit sectors, Claire combines expertise in leadership, organisational psychology, strategic communication and inclusion to help individuals articulate their strengths, elevate their presence and position themselves for future opportunities.
A certified organisational coach and graduate of the University of Sydney's Psychology of Coaching program, Claire blends evidence-based practice with practical insight.
Known for her thoughtful and evidence-based approach, Claire empowers leaders to communicate their value with authenticity, build credibility and create careers aligned with their aspirations and impact.
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Amanda Hubbard, Career Transition & Personal Brand Specialist
Amanda Hubbard is a highly experienced career transition specialist, coach and professional writer with more than two decades of experience supporting individuals through periods of career change and reinvention.
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Her background spans outplacement services, career coaching, workshop facilitation and resume development, working with professionals across the public, private and not-for-profit sectors. Amanda has also partnered extensively with government agencies and major organisations, helping people navigate transition with confidence and optimism.
Combining practical insight with a genuine commitment to helping people succeed, Amanda is known for her ability to uncover each individual's unique strengths, articulate their value and position them for meaningful career opportunities.
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Catherine Chadevski, Personal Brand Specialist and Communications Specialist
Catherine Chadevski is a personal brand specialist, professional writer and communications advisor who helps people find the right words to communicate their value and tell their story with confidence.
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With a background spanning communications, customer experience and professional writing, Catherine has a talent for uncovering what makes people unique and translating it into compelling personal brand narratives. She works closely with individuals to highlight their strengths, articulate their achievements and position themselves for future opportunities.
Combining strategic thinking with a genuine passion for helping others succeed, Catherine is known for creating personal brands that are authentic, credible and designed to stand out for all the right reasons.
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Sophie Horwood, Marketing and Brand Consultant
Sophie Horwood is a brand strategist, marketer and founder of Thrive Communications, bringing a unique blend of commercial acumen, creativity and purpose-driven thinking to The Personal Brand Project.
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With more than two decades of experience across marketing, communications and brand leadership, Sophie has worked with organisations ranging from not-for-profits and health providers to national brands and purpose-led businesses. She specialises in transforming complex ideas into compelling narratives that build trust, strengthen reputation and inspire action.
Armed with a Master of Marketing, Certified Practising Marketer (CPM) accreditation, industry awards and board-level experience, Sophie helps bring the PBP brand to life through strategic positioning, messaging and thought leadership. She believes powerful brands, and personal brands alike, have the ability to influence perceptions, inspire confidence and create lasting impact.